MINISO × Xindeco IoT: VersaMini M800 inlay Leading a New Era of FMCG Retail

15/11/2024

In the fast-paced world of FMCG, efficient and accurate inventory management is the lifeline of enterprises, directly impacting their market competitiveness. With an ever-growing variety of products and rapidly shifting consumer demand, traditional inventory methods can no longer meet the needs of modern retail. Recently, Xindeco IoT joined hands with MINISO (Guangzhou) Co., Ltd. (“MINISO”) to launch the VersaMini M800 RFID inlay, ushering in a new era of inventory management in FMCG retail.

MINISO’s Global Leadership and Challenges

According to Frost & Sullivan, MINISO achieved approximately RMB 18 billion (USD 2.8 billion) in 2021 through its global store network. This achievement made it the world’s largest lifestyle home goods retailer under a self-owned brand. Behind this remarkable achievement lies MINISO’s relentless pursuit of efficient inventory management. As a leader in RFID technology, Xindeco IoT has provided MINISO with an end-to-end RFID solution. Through the concept of “one item, one code,” each product is embedded with a unique RFID inlay and connected to the RFID intelligent management platform developed by Xiamen Xindeco Link Information Technology Co., Ltd. (“Xindeco Link”). This approach has significantly improved store efficiency and inventory accuracy, providing solid technological support for MINISO’s sustainable global growth.

 

Technological Innovation Driving Efficient Inventory Management

Leveraging its deep expertise in RFID technology, Xindeco IoT developed a customized VersaMini M800 RFID inlay for MINISO. Powered by the high-performance Impinj M800 series chip, the inlay delivers exceptional sensitivity and a wide auto-tuning frequency range, nsuring consistent performance even in complex retail environments. Compact yet powerful, the VersaMini M800 can be seamlessly applied to a wide range of products—from delicate accessories to bulkier packaged goods. Its diverse application methods, combined with robust performance, streamline product management, enhance operational efficiency, and reduce labor costs, providing MINISO with strong technical support in its smart retail transformation.

Leading the Digital Transformation

The partnership between Xindeco IoT and MINISO represents a pioneering case in the domestic FMCG sector, fully demonstrating Xindeco IoT’s leadership in RFID innovation. Meanwhile, the RFID intelligent management platform developed by Xindeco Link meets international security deployment standards and has gained wide recognition for its strong privacy and data protection capabilities.

Amid the wave of digital transformation in retail, Xindeco IoT and Xindeco Link continue to play a leading role. Their high-performance RFID inlays and intelligent management systems are ready to support global market expansion for clients worldwide.

Looking Ahead: Shaping the Future of Retail

Moving forward, Xindeco IoT will continue to embrace innovation and lead industry transformation. Through ongoing technological breakthroughs and upgrades, the company will inject new vitality into the smart transformation of retail, collaborate with clients to build a more prosperous retail future while delivering faster, smarter, and more seamless shopping experiences for consumers.