On the afternoon of January 18, 2022, Xindeco IoT held its 2021 Annual Work Meeting and Brand Strategy Upgrade Ceremony under the theme “Joining Forces for Change, Creating the Future.” The meeting reviewed the company’s achievements throughout 2021, assessed emerging opportunities and challenges in the new era, and officially unveiled Xindeco IoT’s latest brand strategy.
During the meeting, heads of various centers and departments presented comprehensive summaries of their 2021 performance, identified challenges, proposed improvement measures, and laid out detailed plans and priorities for 2022.
Celebrating Achievements and Honoring Excellence
In 2021, the Xindeco IoT team overcame challenges, achieved transformation, and delivered remarkable results. These accomplishments were made possible by the dedication and hard work of every employee. Outstanding teams and exemplary individuals form the backbone of Xindeco IoT, providing resilience and strength through every trial. The meeting featured a formal recognition ceremony to honor these exceptional contributors.
Staying True to Our Mission, Embracing Responsibility, Striving for Excellence
At the conclusion of the event, Xu Shouhui, General Manager of Xindeco Information Technology Group and Xindeco IoT, summarized the year’s work and officially announced the company’s upgraded brand strategy. Reflecting on 2021, Xu highly praised the company’s achievements:
"Through party-building initiatives, Xindeco IoT has been honored with numerous awards, including 'Advanced Grassroots Party Organization of Xiamen,' 'Outstanding Party-Building Brand of the Xiamen SASAC,' and 'Outstanding Party-Building Brand of the C&D Holdings System.' When Xiamen faced the COVID-19 outbreak, our 43-member volunteer team stepped up to the frontlines, manning checkpoints at the Xiang’an highway entrance for 23 consecutive days in rotating shifts, solidifying pandemic prevention efforts. In 2021, Xindeco IoT not only maintained high-quality revenue but also achieved remarkable results in technological innovation. Moving forward, we must continue to attract talent and strengthen core R&D capabilities to support the company’s high-quality growth through technology."
Xu also offered guidance for the new era: maintain humility and a learning mindset, acknowledging that past success does not guarantee future results; cultivate gratitude and courage, recognizing problems as learning opportunities and taking responsibility as a path to growth; and encourage everyone to embrace challenges, viewing difficulties as opportunities and perseverance as an asset. By staying resilient and proactive, the company can continue to advance amid challenges and seize opportunities in the new strategic landscape.
New Identity, New Beginning, New Journey
As part of the key historical phase of implementing the 14th Five-Year Plan and aligning with evolving corporate strategies, Xindeco IoT initiated a comprehensive brand strategy upgrade. The company has defined its mission as “to become a globally competitive RFID electronic tag enterprise,” its vision as “IoT technology, creating a better life,” and its core values as “customer-centric, employee-driven, taking responsibility proactively, and continuously creating value.” The company remains committed to the principle of making smart tags simpler.
This brand strategy upgrade carries significant practical and long-term strategic significance. It enables Xindeco IoT to better align with national development strategies and fulfill its responsibilities as a state-owned enterprise; empowers the company to advance industry ecosystem development; and supports employees in achieving growth and excellence within the Xindeco IoT platform.
闽公网安备35021302000557号
